Adams Ultimate Rubb starts with the award-winning blend of herbs and spices in the original Adams Rib Rubb, and heats it up with a healthy dose of red peppers. This versatile, mouthwatering dry rub has almost limitless uses, and will tenderize all meats while adding deliciously spicy flavor. Simply sprinkle some Adams Ultimate Rubb lightly on meat, poultry or seafood, then wrap in foil or place in an airtight container and refrigerate several hours or overnight. Then grill, bake, broil or fry to perfection. For a fantastic fish and chicken breading, mix 1 part Adams Ultimate Rubb to 4 parts flour. A Goodness Grows in NC product.