Big Bob Gibson has been spicing up BBQ since 1925, and this seasoning was declared the World Champion at the 2000 Memphis in May competition. Its sweet, salty and spicy flavors are excellent on meat, poultry or fish when applied liberally about 30 minutes before grilling. Big Bob Gibson's Bar-B-Q Seasoning and Dry Rub also works well on vegetables and just about anywhere you would normally use salt.